WE ARE A SUSTAINABLE LABEL

OOVY is leading the Australian kids fashion industry with dedication to building a sustainable future for our planet.

Our eye catching pieces are not only unique and stylish, they also help Mother Earth to become a better place. Replacing one bit of trash at a time, turning used plastic bottles into fibers to weave swimwear fabric.

Did you know most swimwear is already made of polyester and microfiber? We are not replacing cotton with plastic but replacing plastic with recycled plastic making it sustainable, cleaning our oceans one step at a time. We no plastic on our hang tags, use recycled paper, compostible polybags & mailer satchels.

“I was not put on this earth to design trendy fashion for kids,
I’m here to educate to make a difference on this earth.” OOVY® founder, Nat King.

TOP RATED HIP KIDS FASHION IN AUSTRALIA…

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“I got my parcel today! As a first time customer I’m so impressed with the quality of the fabric and how cool the designs are in person! I cant wait to get my little man in them!
It’s so hard to find on trend boys clothes but you’ve definitely hit the nail on the head!
I’ll make sure to spread the word 😁”

– D. Henderson