OOVY® is a hip unisex kids apparel brand designed in Australia with a focus on urban styles for kids with attitude.
OOVY® STRIVES TO BE THAT BRAND THAT YOU LOVE FOR IT’S SOFTEST COTTONS, COMFORT, DESIGN, STYLE, QUALITY & SUSTAINABILITY.
OOVY IS AN AUSTRALIAN FAMILY BUSINESS BORN IN JULY 2015, FOUNDED BY ILLUSTRATOR, DESIGNER, DEVELOPER AND ENTREPRENEUR NATALIE KING.
THEIR MINIMALIST STYLES, SOFT COTTON FABRICS & ATTENTION TO DETAIL SET THEM APART FROM THE CROWD.
OOVY CREATES HIP UNISEX KIDS APPAREL & ACCESSORIES FOR PARENTS THAT LIKE THE MINIADULT LOOK FOR KIDS WITH ATTITUDE FOR AGES NEWBORN TO 10 YRS.
SUSTAINABILITY
WE HAVE BIG PLANS FOR OOVY’S FUTURE TO ENSURE WE ARE SUSTAINABLE IN EVERY WAY POSSIBLE.
FAIR TRADE IS IMPORTANT TO US & WE REGULARLY VISIT OUR FACTORIES TO ENSURE THE BEST FOR OUR FAMILIES, TEAM & SEAMSTRESSES.
WE USE A 100% CARBON NEUTRAL OFFSET DELIVERY SERVICE; MOST OF OUR PACKAGING IS BIODEGRADABLE; OUR THANK YOU CARDS, PACKING SLIPS & WRAPPING ARE MADE FROM RECYCLABLE PAPER.

INSPIRATION
THERE IS A STORY BEHIND EVERY COLLECTION & EVERY PIECE WE DESIGN WITH A STRONG POSITIVE MESSAGE FOR KIDS.
WE LIVE IN THE HIP URBAN VIBES OF SYDNEY’S ICONIC BONDI BEACH, FULL OF ART & CULTURE. INSPIRATION IS DRAW FROM OUR LOCAL URBAN STREET STYLE, TRAVELS AROUND THE WORLD, & OUR KIDS.
ALL OUR PRINTS ARE UNIQUE TO OOVY HAND-DRAWN, PAINTED OR DIGITALLY DESIGNED. ALL OUR PIECES ARE LIMITED EDITION CREATIONS.
OOVY QUICKLY GREW AS A WORLDWIDE BRAND AND IS SOLD IN SELECTIVE STORES AROUND THE GLOBE.