Australian Fashion Label

OOVY® is a stylish urban apparel & accessories brand designed in Australia with a focus on limited edition fashion for hip kids with attitude.

The Creative Behind OOVY®

Nat King Australian designer and loving proud mother of two is both the brains and muscle behind OOVY®.

OOVY hip kids fashion
HIP KIDS WITH ATTITUDE

STYLISH

Nat King Australian Designer kids fahsion OOVY
ECO-FRIENDLY DESIGNS

SUSTAINABLE

OOVY sustainable swimwear Australia
ORIGINAL DESIGNS DRAWN BY OOVY

UNIQUE

Change Makers

sustainability

We have big plans for OOVY’S future to ensure we are sustainable in every way possible. Our ECO Swimwear is made from the softest sustainable fabric by Repreve fabric made from regenerated plastic bottles for a clean ocean.
Fair trade is important to us & we regularly visit our factories to ensure the best for our families, team & seamstresses.
We use a 100% carbon neutral offset delivery service; most of our packaging is biodegradable; our thank you cards, packing slips & wrapping are all made from recycled paper.

Urban Culture

INSPIRATION

There is a story behind every collection & every piece we design with many pieces carrying a strong positive message for our kids.  

We live amongst the hip urban vibe of Sydney’s iconic Bondi Beach full or art & culture. Inspiration is drawn from our local street style, world travels and our kids. All our collections are limited edition creations with all prints unique to OOVY and hand drawn, painted or digitally designed. 

OOVY quickly grew as a worldwide brand and is sold in selective stores around the globe.