THE OOVY BRAND
OOVY™ is a hip unisex kids apparel brand designed in Australia with a focus on urban styles for kids with attitude.
OOVY founder, Natalie King, draws inspiration for her collections from growing up in and around the hip urban vibes of Sydney’s iconic Bondi Beach and from travelling & living around the world.
Nat created comfortable trendsetting styles with the softest of cotton fabrics for her newborn son Bodhi. Threads she couldn’t find anywhere else for boys. With a background in design, development and passion for sewing, she soon had OOVY going global with her Scandinavian style modern minimalist prints and attention to detail.
When her daughter, Mila wanted a taste of OOVY, the designs went from being boy focused to unisex and OOVY is now worn around the world by stylin’ little boys and girls.
SS18 WILD SUMMER COLLECTION
Inspired by the versatile landscapes of Australian culture and beachside lifestyles, OOVY introduces ‘SS18 Wild Summer Collection’. A hip and playful collection with a mix of bohemian and urban street style. We are excited to introduce swimwear to our latest collection including father & son matching boardies, girls bikinis and onepiece swimsuits in modern prints for those lazy days lounging around the resort, pool or soaking up the sunshine at the beach.
It’s for the cool, calm, confident, and cultured!