💗 Up to 80% OFF - END OF SEASON SALE Now On ! 💗 | ⭐⭐⭐⭐⭐ 5 STAR REVIEWS | 💚 Over 10,000+ Happy Customers | Est. Since 2015 | 🍃 Australia's 1st Eco Family Swimwear Brand | ♻️ Sustainable & Eco Friendly Label | 💗 Up to 80% OFF - END OF SEASON SALE Now On ! 💗 | ⭐⭐⭐⭐⭐ 5 STAR REVIEWS | 💚 Over 10,000+ Happy Customers | Est. Since 2015 | 🍃 Australia's 1st Eco Family Swimwear Brand | ♻️ Sustainable & Eco Friendly Label |💗 Up to 80% OFF - END OF SEASON SALE Now On ! 💗 | ⭐⭐⭐⭐⭐ 5 STAR REVIEWS | 💚 Over 10,000+ Happy Customers | Est. Since 2015 | 🍃 Australia's 1st Eco Family Swimwear Brand | ♻️ Sustainable & Eco Friendly Label |

Shop The Sale

Up to 80% off OOVY Kids Fashion. Shop our END OF SEASON sale for a limited time only!

SHOP SALE
$59.96
$59.96
2Y 3Y 4Y 5Y 6Y 8Y 10Y 12Y
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$11.98
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6/12M 1 Y 2Y 3Y 4Y 6Y 8Y 10Y
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$27.47
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$32.47
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$10.00
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$32.47
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$16.48
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$15.98
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$26.97
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OOVY®
AUSTRALIAN COOL KIDS FASHION LABEL

OOVY® is an Australian designer fashion label of cool kids fashion, swimwear, streetwear and denim with a focus on hip, unisex and bold designs. The quality and the softest of fabrics with original stylish prints designed by Founder/Artist/Creative Director Nat King.

Eco Swimwear Gift Sets

OOVY offers a modern selection of designer boardshorts, sunsuits, swimsuits, rashies and hats with SPF 50+ protection and chlorine resistant made with the environment in mind using REPREVE fabrics, made from recycled plastic bottles.

SHOP GIFT SETS

What Our Customers Are Saying ...

5 star reviews for OOVY

Read More Reviews | Add A Review

Alicia Affleck son wearing OOVY

TRIBE VIBES HOODIE

Just want to say thank you for the package of gorgeous clothes!! The fit /cut is perfect for our little guy.
A happy customer!

13/03/24

Alicia. A / Verified Buyer ✓
OOVY Kids Whitsundays Father & Daughter Swimwear Gift Set

ECO SWIMWEAR GIFT SET

It's my husband's first Father's day. I'm super excited for this purchase thanks for creating such cool togs for dads and daughters!

22/08/23

Rose. W / Verified Buyer ✓
OOVY KIDS Lazy Days Sloth Sunsuit

LAY DAYS SUNSUIT

Thank you for the swimwear which arrived quickly!
My granddaughter will love the Sloth swimmers.
She is Sloth mad at 18 months old.

03/08/23

Linda. P / Verified Buyer ✓
OOVY Kids Pangolin Roll With It Sweater

ROLL WITH IT SWEATER

Just wanted to say that I love your clothing range. My mother-in-law introduced me to it when I had my first son, & now I have two sons for the both of us to buy for. I’ve also been telling my friends about your brand!

11/10/23

Louise. M / Verified Buyer ✓
Midnight Distressed Harem Pants

MIDNIGHT DISTRESSED PANTS

I got my parcel today!
As a first time customer I’m so impressed with the quality of the fabric and how cool the designs are in person!
I purchased a size ahead so unfortunately I can’t try them on straight away but cant wait to get my little man in them! It’s so hard to find some on trend boys clothes but you’ve definitely hit the nail on the head!
I’ll make sure to spread the word 😁

24/06/21

Daniella. H / Verified Buyer ✓
OOVY Daintree Father & Son Matching boardshorts ultimate gift

DAINTREE SWIMWEAR GIFT SET

My husband went crazy over these as a valentine's gift. He loves the fit and all the features of these boardshorts.
I've just order all the other colours in his size.
Love that my son can match him too, he loves his too. Prints are so modern. Wish you made womens swimwear too.

04/02/24

Linda. P / Verified Buyer ✓
OOVY Kids Eco Fern Sunsuit Swimwear

FERN ECO SUNSUIT

Absolutely love the material this sunsuit is made from. The shape fits my daughter perfectly and she puts on herself. The colour looks gorgeous too. (and the support is amazing as well!:)

14/12/22

Marcia J. / Verified Buyer ✓
OOVY Kids Bahmas Jumpsuit

GREAT QUALITY

Really great quality items. Feel good on the skin and no way my kids will wear them out before they grow them out!

24/11/22

Larissa / Verified Reviewer ✓
OOVY Kids Desert Luxe Joggers

DESERT LUXE JOGGERS

Great! Very cool trackies! Look fab on!

20/09/22

Lotta L. / Verified Buyer ✓
OOVY Kids Bahamas Dress

WILL BE BUYING AGAIN!

I stumbled across Oovy while online window shopping. The service was fantastic,the products packaged well, arrived super fast and had a cute thank you note.
Terrific quality, super cute & stands out from all the generic clothing in chain stores. I’m in love with them.

07/11/22

Rebecca / Verified Reviewer ✓
OOVY Kids Bahamas Sunsuit

GORGEOUS GIRLS SWIMSUIT

Great swimsuit, my daughter really loves the back ruffles. I love this brand for swimsuits, can't go wrong!

20/09/22

Michelle P. / Verified Buyer ✓
OOVY Kids boys Olive Camo Bomber Jacket

PERFECT CAMO JACKET

It’s perfect
We love it

03/08/22

Naomi A. / Verified Buyer ✓
Moss Distressed Harem Pants

MOSS DISTRESSED PANTS

Excellent pants
I’m very happy with them
25/07/22

Naomi A. / Verified Buyer ✓
OOVY Kids Unisex Socialite Knit Cardigan

CUTE CARDI

Love this cardi, purchased a second hand one, loved it so googled the label and bought the next size up!!
17/07/22

Lisa M. / Verified Buyer ✓
OOVY kids cactus swimsuit

CACTUS BOHO SWIMSUIT

Love It. Suits perfect for my baby
22/02/22

Carolina B. / Verified Buyer ✓
OOVY Kids Girls Pout Bomber Jacket

LOVE, LOVE, LOVE!

Absolutely love this jacket and so does my little girl! Fits perfectly with a bit of room for a jersey underneath!

08/07/22

Lisa M. / Verified Buyer ✓
OOVY Kids Moss Long Sleeve Top

MOSS SIGNATURE TOP

Love this top, great quality and cut. If you want it a little baggy size up.

28/03/22

Christine M. / Verified Buyer ✓
OOVY Kids Botanicals Boardshorts

BOTANICAL ECO BOARDSHORTS

Love the design, beautiful quality

24/01/22

Sue G. / Verified Buyer ✓
Noah and me

AMAZING QUALITY CLOTHING

We have absolutely loved our oovy wardrobe! Full of vibrant summer and stylish for all seasons! It is a must have!!

Noahand_me / Instagram
aeoiousgirls

5 STAR QUALITY + STYLE + COMFORT

We absolutely love Oovy! The quality is amazing and style + comfort is perfect for my little ladies. I couldn’t speak highly enough of this incredible brand 🙌🏼

@aeiousgirls / Instagram
bahababes

FIVE STAR OOVY

Oovy is such a cool kids wear line that I highly recommend to all the mini fashionistas out there. So many trendy pieces that can be mixed and matched to make the coolest of outfits.

@bahababes / Instagram
OOVY Kids Moss Harem Pants

SOOOO SOFT!

These are so soft and moreish you will want another pair. Love love

12/03/22

Christine M. / Verified Buyer ✓
OOVY Kids Bahamas Sunsuit

BEAUTIFUL QUALITY

Beautiful quality, very happy with my purchases.

14/01/22

Sue G. / Verified Buyer ✓
OOVY Kids Desert Luxe Shorts

DESERT LUXE SHORTS

Best brand, cute shorts.

01/01/22

Diana R. / Verified Buyer ✓
OOVY Kids Bahamas Tee Dress

QUALITY DRESS

Lovely thick material of great quality. Great dress, easy to wear

30/12/21

Sarah H. / Verified Buyer ✓
OOVY Kids Black Reversible Bomber Jacket

REVERSIBLE POUT JACKET

Double trouble!
Awesome jacket I can use for our son or daughter! Bonus!

25/12/21

Deb I. / Verified Buyer ✓
OOVY Kids Unisex Whatevs Knit Cardigan

WHATEVS KNIT CARDIGAN

In general Very impressed with every thing I bought, would like if the shipping was free for over $100

20/12/21

Elizabeth S. / Verified Buyer ✓
OOVY Kids Eco Anchor Squid Boardshorts

ANCHOR ECO BOARDSHORTS

Best brand ever!
Shorts are super nice and the quality is amazing.

10/12/21

Diana R. / Verified Buyer ✓
OOVY Kids Black Distressed Denim Jeans

SUPER COMFY AND STYLISH

My son absolutely loves these, so comfortable. We have them in the lighter pair and had to have them in the dark denim

09/11/21

Gordana L. / Verified Buyer ✓
OOVY Kids Mustard Luke Shorts

MUSTARD LUXE SHORTS

Love the colour

09/10/21

Claire C. / Verified Buyer ✓
OOVY Kids Girls Eco Coral Sunsuits

BEST BRAND

Best brand. We love them can’t wait to share the pictures

10/12/21

Diana R. / Verified Buyer ✓
Midnight Distressed Harem Pants

GREAT PANTS, VERY DECENT SIZING

Great pants, very decent sizing and wash well and last.

02/10/21

Sam S. / Verified Buyer ✓
OOVY Kids Always Hustlin' Sweater

ALWAYS HUSTLIN' SWEATER

Excellent quality!
My nephew absolutely loves his new jumper. Great quality!

30/08/21

Geraldine V. / Verified Buyer ✓
OOVY Kids Lenny Lion Girls Jumpsuit

LENNY LION JUMPSUIT

Great jumpsuit - high quality material, good size - we will be buying more

18/08/21

Kath M. / Verified Buyer ✓
OOVYKids Lagoon Sunsuit Girls Swimwear

LAGOON ECO SUNSUIT

Best brand! Eco sunsuit is so gorgeous.

02/10/21

Diana R. / Verified Buyer ✓
OOVY Kids Pangolin Roll With It Sweater

ROLL WITH IT SWEATER

Amazing Product, Great Colour, Perfect Fittings.

10/08/21

Ravi P. / Verified Buyer ✓
OOVY Kids Latte Distressed Chinos

LATTE DISTRESSED CHINOS

Very happy. Quick delivery again, great quality clothing

07/08/21

Kate P. / Verified Buyer ✓
OOVY Kids Reversible Black Bomber Jacket

LOVE THIS BOMBER JACKET

Awesome quality absolutely love this jacket!

06/08/21

Natalie C. / Verified Buyer ✓
Midnight Distressed Harem Pants

OOVY HAREM PANTS

My Son loves these, they look great and super comfortable.

02/08/21

Stephanie A. / Verified Buyer ✓
OOVY Kids Vintage Stone Distressed Joggers

VINTAGE STONE DISTRESSED JOGGERS

The best!! Love this design! Material is super soft, & plenty of room for growing.

06/07/21

Mequila P. / Verified Buyer ✓
OOVY Acid Wash Grey Knit Slouch Beanie

ACID WASH KNIT SLOUCH BEANIE

Soft and buttery with a nice oversized look.

03/07/21

Lisa H. / Verified Buyer ✓
OOVY Kids Urban Streets Shorts

URBAN STREET HAREM SHORTS

Perfect! Always great.

02/06/21

Sheree P. / Verified Buyer ✓
OOVY Kids Olive Distressed Chinos

OLIVE DISTRESSED CHINOS

Best Buy! Absolutely love these distressed chinos! They look great, they're a great fit and very comfy!

01/06/21

Diana M. / Verified Buyer ✓
OOVY ocean Stone Wash Denim kids Snapback

OCEAN STONE WASH DENIM CAP

Beautiful hat my friend was very happy with her sons hat for his birthday thanks guys never disappoint.

27/05/21

Amy W. / Verified Buyer ✓
OOVY Kids Moss l/s Top

GREAT PANTS!

Great my Son loves these they are really comfortable and practical.

28/07/21

Stephanie A. / Verified Buyer ✓
leo

AMAZING BRAND

We Absolutely love everything about Oovy clothing the Quality is next level. products are so worth the money Always so excited to see the new releases. Thank you for providing us with such stylish and quality clothing.

@Leo.da.man2014 / Instagram
hunter

QUALITY, COMFY + COOL = OOVY

The quality is amazing, love the details and it lasts so well! Super comfy but always looking like the coolest kids on the block!

@hunter.sabe / Instagram

SIMPLY AMAZING

Oovy is nothing short of amazing! Great quality, great pricing! You can look fresh whilst feeling comfortable!

@tate.douglas16 / Instagram
Vintage Ocean Distressed Joggers

VINTAGE OCEAN DISTRESSED JOGGERS

Great fit and great material with stretch.

06/07/21

Mel T. / Verified Buyer ✓
OOVY Kids Terrazzo Tee Dress

TERAZZO POCKET DRESS

Such great quality and who doesn’t love a pocket!

03/05/21

Louise W. / Verified Buyer ✓
Midnight Distressed Harem Pants

MIDNIGHT DISTRESSED HAREM PANTS

We absolutely love these Midnight Distressed Harem Pants. The attention to detail is bang on, the quality is exceptional, and the fit is great.

23/06/21

Lisa H. / Verified Buyer ✓
OOVY Kids Desert Joggers

COOLEST TRACKIES AROUND

Super stylish.
Coolest lookin trackies around. Very well made!
Fantastic weight for cooler months.

02/04/21

Charlie S. / Verified Buyer ✓
OOVY Kids Bandit Fleece Hoodie

BANDIT HOODIE

Love it ❤️ cool jacket for my boy!

27/03/21

Jaiya D. / Verified Buyer ✓
OOVY Unisex Baby Jumpsuit Gift Set

UNISEX TERRAZZO JUMPSUIT

Super cute. Love this item.

11/04/21

Charlie S. / Verified Buyer ✓
OOVY Kids Latte Distressed Chino Pants

LATTE DISTRESSED CHINOS

Love these these are my boys third pair super soft and comfy they are quite fitted so size up for a looser fit

29/04/21

Vesna S. / Verified Buyer ✓
OOVY Kids Lenny Lion Jumpsuit

LENNY LION JUMPSUIT

Great quality amazing colours!
Absolutely love this jumpsuit!

08/05/21

Jasmin H. / Verified Buyer ✓
OOVY Kids Unisex Terrazzo Jumpsuit

UNISEX TERRAZZO JUMPSUIT

Excellent quality and sizing!
Looks just as seen online 😊

11/04/21

Katie P. / Verified Buyer ✓
OOVY Kids Pout Crew Neck Sweater

PINK POUT SWEATER

Such good quality!

03/03/21

Jo-Anne S. / Verified Buyer ✓
OOVY Kids Sand Dunes Luxe Shorts

SAND LUXE SHORTS

Great quality & price.

02/03/21

Juliana J. / Verified Buyer ✓
OOVY Kids Wired Harem Pants

WIRED HAREM PANTS

Lovely outfit with cute details. Size runs slightly small compared to other brands.

27/02/21

Taryn K. / Verified Buyer ✓
OOVY Kids Bahamas Boardshorts

BAHAMAS BOARDSHORTS

Coolest Ever!
My son loves them, Great colours and perfect for Beach swims

28/01/21

Natalie R. / Verified Buyer ✓
OOVY Kids Rebellious Tribe Acid Wash Hoodie

HAPPY CUSTOMER!

I love everything about OOVY! Their brand is top of the line and the products they sell are such great quality. I love buying my kids clothes from here. Always happy with the products and service I receive!!

20/01/21

Lee-Ann M. / Verified Buyer ✓
OOVY Kids Peace Pricks Tee

PEACE PRICKS HOODED TEE

Amazing fabric. Soft and perfectly fitting.

01/09/21

Freedom P. / Verified Buyer ✓
makaito

HIGHLY RECOMMEND!! 5 STARS!!

Every piece of clothing from OOVY is stylish, comfortable and cool! The quality is amazing!

@_makaio.kruz.and.harlow_ / Instagram

FAB BRAND

We genuinely love your brand x

@Ivylee2015 / Instagram
2lilbrobros

AMAZING CLOTHES. AMAZING SHOP OWNER!

Every piece of clothing I love more then the last. Always a great fit, and always high quality. The owner is great with communication and puts everything into her clothing line and it shows.
@2lilbrobros / Instagram