They’re being hunted into extinction — but you can help stop it. Watch Kulu’s Journey on Netflix and wear the mission proudly. Our limited-edition ‘Roll With It’ collection by OOVY — inspired by the pangolin’s armor and gentle strength — is here to raise urgent awareness before it’s too late. This is more than fashion. It’s a statement. Stock is limited, and once it’s gone, it’s gone. No restocks. Just real change. Roll with it now!
Pangolins are being poached to the brink. One is stolen from the wild every 5 minutes for its scales — used in black-market medicine with no proven benefit. If nothing changes, these shy, gentle mammals could vanish from the wild by 2035. Already the most illegally trafficked mammal on Earth, their silence is closing in fast. The world may not even notice — unless we act. The ‘Roll With It’ collection exists to raise urgent awareness before it’s too late. Wear it like a voice for the voiceless.
Of the global pangolin trade is linked to traditional medicine markets in Asia, despite zero scientific evidence of health benefits.
The year pangolins could be extinct in the wild if poaching and trafficking continue at current rates. All 8 species are now endangered or critically endangered.
Pangolins have been trafficked in the last 10 years — making them the most illegally traded mammals on the planet.
A man finds new purpose when he helps rescue a baby pangolin, one of the most trafficked animals in the world, in a sting operation in South Africa. He leaves the city and embarks on a heartfelt mission to rehabilitate and prepare the vulnerable animal for a life of freedom in the wild. From the Academy Award-winning director of My Octopus Teacher comes Pangolin: Kulu’s Journey, a poignant exploration of the connection between humans and the creatures we share our world with.
On a work trip to China, I found myself wandering through a bustling local market after a long day of meetings. The smells, sounds, and sights were overwhelming — a sensory overload I hadn’t expected. Among the herbal stalls and exotic wares, I noticed something that stopped me in my tracks: a small glass jar filled with what looked like hard, overlapping scales. I asked the lady what they were. “Pangolin scales,” she replied casually. “Used in traditional medicine.”
I had heard of pangolins, but never imagined I’d see their parts sold so openly. That night, I couldn’t shake the image. I researched and learned that pangolins are the most trafficked mammals in the world — hunted into near extinction for their scales and meat. Each scale sold represents a terrified animal torn from the wild, its body reduced to ‘remedy’.
It haunted me. I thought of my own children and how they might grow up in a world where pangolins no longer exist. I had to do something — something creative, something loud.
That’s when the idea for the Pangolin Collection was born. I designed a clothing line inspired by the pangolin’s distinctive overlapping armor — bold, protective, beautiful. Each piece tells a story, raising awareness of the cruel reality behind the trade, while celebrating the incredible creature we stand to lose.
Fashion can be more than style — it can be a statement. Through each purchase, we spread awareness and knowledge to our children. I created the collection not just as a designer, but as a witness — someone who saw the truth, and decided not to look away.
The pangolin may be silent, but through this collection, its voice is heard.
NAT KING – OOVY Founder/Creative Director
Watch the Netflix documentary Kulu: The Long Walk of the Pangolin with your kids — help them understand the story behind the scales.
Shop with purpose — buy from the OOVY ‘Roll With It’ collection. Every piece raises awareness and helps get kids talking about pangolins.
Spark conversations — encourage your kids to talk about pangolins at preschool or school. Ask their teacher if they can do a class talk or presentation.
Turn it into a project — use it as inspiration for your child’s next assignment or public speaking topic. Kids are powerful messengers.
Donate directly to support pangolin protection through the organization featured in the film: The Pangolin Crisis Fund – backed by Save Pangolins and Wildlife Conservation Network https://pangolincrisisfund.org
“Pangolins are very important in the whole ecosystem that we have… If you lose pangolins you upset all sorts of things but the sheer humanity of not looking after such a beautiful gentle animal as a pangolin breaks my heart.”
Sir David Attenborough, a British broadcaster, biologist, natural historian and writer. Pictured at a boy with endangered pangolin.
Give gifts that spark conversation, connection, and purpose this festive season. Whether it’s a cozy pangolin sweater, a story-starting tee for the kids, or a complete family bundle that creates awareness of endangered wildlife — our OOVY collection makes it easy to shop with heart. Wrap up something truly special that gets everyone rolling with it.
